How do I track the traffic on my website? Print

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First let's talk terms:

  • Hits - this simply refers to the number of 'elements' loaded on your site. If one page has five images in it, viewing that page once adds 6 hits (one page + five images).
  • Impressions - the number of times all the pages on your site are seen (also simply called pageviews). Impressions are sometimes referred to as 'hits' which can cause confusion
  • Uniques - the number of people that visited your site

We recommend that you use a service that actualy requires a piece of code be put on your website, such as Google Analytics

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